Selah & Co/Portfolio/Sales, Packhouse & Warehouse
Operations Intelligence · Agribusiness, Victoria, Australia

Sales, Packhouse & Warehouse
Operational Dashboard

An operational reporting suite spanning sales, packhouse and warehouse functions, giving distribution and commercial leadership real-time visibility of performance and waste across the dispatch chain.

Client
Agribusiness (Victoria, Australia) — confidential
Role
Finance BI Consultant
Stack
Power BI · DAX · Dataflows · Bespoke sales & operational systems
Status
In production
Context

The situation

Sales performance, packhouse throughput and warehouse dispatch were tracked in separate systems, with no shared view connecting commercial results to the operational activity driving them. Waste tracking — a direct cost line for a fresh produce business — had no consolidated reporting layer at all.

Leadership needed one place to see sales trends alongside packhouse productivity and warehouse dispatch, so commercial and operational decisions could be made against the same data.

The Shift

Before & after

Before

Sales, packhouse and warehouse data lived in separate systems with no shared reporting layer. Waste tracking across packing and warehouse operations had no consolidated view, making loss points difficult to identify.

After

One Power BI suite gives CEO, CFO, company owners and operations managers a shared view of sales trends, packhouse productivity, warehouse dispatch and waste — refreshed automatically and used as part of the monthly leadership review.

Approach

What was built

01
Sales trend and KPI dashboard tracking revenue performance and key measures alongside operational data.
02
Packhouse productivity dashboard tracking throughput, efficiency and performance trends in real time.
03
Warehouse and distribution monitoring — dispatch volumes, productivity by shift and team performance.
04
Waste tracking across packing and warehouse operations, identifying loss points and cost impact.
05
Integration via structured Dataflows from sales and operational systems to Power BI, with automated refresh and zero manual data entry.
Outcome

Where it stands

3
Functions unified — sales, packhouse & warehouse
0
Manual data entry processes remaining
Monthly
Adopted into senior leadership review cycle
Power BI Dataflows DAX Sales KPIs Productivity Tracking Waste Monitoring Bespoke Systems

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